learn to turn boring information into highly engaging visuals
Infographic Design
Why Infographic?
1. Broaden Worldwide Coverage - In a world where online publishing is
now visible globally at the push of a button, infographics can provide
global coverage that local print media could never do.
2. Increase Brand Awareness - Creating an infographic that is embedded with your logo and brand displayed is a powerful means of creating
a greater “Brand Awareness”
3. Increases Traffic - An infographic that is linked and compelling by its nature will drive traffic to your website band blog as people
“share” and “click”
4. Benefits Search Engine Optimisation - The viral nature of the infographic medium makes people link to your site and Google will index your website higher due to Google’s “Page Rank” algorithm. This increases the importance that search engines place on your site.
5. Shows an Expert understanding of a Subject - The research required to create an infographic will display your knowledge and position you as an expert on your category or topic.
What I Will Learn
Fundamental (6 hours)
You will learn in this sprint good and bad examples of infographics. We teach you the why's behind good vs bad, giving you the blueprint to apply any information to be turned into a powerful infographic.
You will learn in this sprint the golden rules of infographic design, creating impact to increase readability and engagement for the end-user.
You will learn in this sprint the design thinking process of generating an infographic that has impact and engagement to your specific end users, making your content more accessible, and digestible for your respected organisation/business.
You will learn and apply the design thinking methodology, putting your user at the centre of your infographic design that is aligned with your respected organisation/business goal.
Learn how to tell stories through the infographics rules and design thinking, taught in the earlier sprints. You will now use your data and information to tell a story with a goal in mind for your end-user. An industry first you will learn to us AI to the propel your designs to the next level, saving you time and money.
Learn the many different types of content for various types of infographics. You learn when and where to use the appropriate site of an infographic to communicate with your targeted audience.
Learn how to plan and execute the perfect infographic by understanding and applying the process of idea drafting, conceptualisation, and visualisation through wireframing.
“People share infographics
3x more than any other visual content on social media.”
Hubspot Research
But wait theres more!
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You will learn in this sprint good and bad examples of infographics. We teach you the why's behind good vs bad, giving you the blueprint to apply any information to be turned into a powerful infographic.
-
You will learn in this sprint the golden rules of infographic design, creating impact to increase readability and engagement for the end-user.
-
You will learn in this sprint the design thinking process of generating an infographic that has impact and engagement to your specific end users, making your content more accessible, and digestible for your respected organisation/business.
-
You will learn and apply the design thinking methodology, putting your user at the centre of your infographic design that is aligned with your respected organisation/business goal.
-
Learn how to tell stories through the infographics rules and design thinking taught in the earlier sprints. You will now use your data and information to tell a story with a goal in mind for your end-user.
-
Learn the many different types of content for various types of infographics. You learn when and where to use the appropriate site of an infographic to communicate with your targeted audience.
-
Learn how to plan and execute the perfect infographic by understanding and applying the process of idea drafting, conceptualisation, and visualisation through wireframing.
Benefits of an Infographic
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Persuasive and Eye-Catching
People can quickly gain insights, the content is more memorable. Blog articles that included infographics generated an average of 178% more inbound links and 72% more views than all other posts.
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Prove You’re the Expert
Infographics allow you to combine the research you did on your own or the research you collected in a visual way. Your prospects will connect your ability to tell a story with data in a visual and this helps them get to know, like and trust you and your company.
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Generate More Visitors to Your Website
If your infographic is beautiful and compelling, it will naturally drive more traffic to your website. Every “click” or “share” is one more person seeing your content, and these days, people are more likely to share visual content.
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Easily Read, Understood, and Remembered
With infographics, your readers are able to quickly scan the document, understand the message you’re trying to get across, and remember it long after they leave the page.
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Great for SEO
Visuals are much more “share-worthy” than traditional text content. The nature of an infographic makes people click, like, and share it, leading Google to index your website higher thanks to Google’s “Page Rank” algorithm.
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Portable and Easy to Embed
When you include an embed code with your uploaded or posted an infographic, other people can then easily share your content by embedding it directly into their web pages. The embedded infographic will then automatically link back to your site, bringing readers from other sites right to you.
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Help to Increase Sales
Remember the statistics around the human brain consuming visuals better than text? Why not visualise it as an infographic? Rather than writing out the processes, benefits, and comparables, an infographic could make it instantly obvious to potential buyers as to why they should choose you over the competition.
Tell beautiful stories with your data now
Up Your Design Game
Advanced (6 hours)
Explore and examine the various types of infographics according to yout stakeholders expectation and target audience.
Learn to define your target audience, goals and medium to engage clarity for your end users.
Learn how to choose your topic and covey right information to your end users, by aligning your stakeholders key message.
Learn how to process and find stories in your data.
Learn how to write an engaging copy for your infographic according to the right type of infographic.
Learn the industry best practice to create an infographic that engages discussions, likes, shares through ideation and sketching prior to the formation of an infographic.
Learn when and where to post an infographic through social other platforms.