New Zealand’s First & Only Agile Digital Marketing Certification

Certified Agile Social Media Marketing Expert (CASME)

 

Learn what works

BECOMING A PRO IN AGILE SOCIAL MEDIA MARKETING

Social media marketing has become an essential component of every successful business strategy. With the rise of social media platforms like Facebook, Twitter, Instagram, and LinkedIn, businesses can now reach their target audience more effectively and efficiently than ever before. However, with so many social media platforms to choose from, it can be challenging to develop a comprehensive marketing plan that will yield results.

This is where agile methodologies come in. Agile is a project management approach that emphasizes flexibility, collaboration, and continuous improvement. By adopting agile methodologies into your social media marketing campaigns, you can create a more effective and efficient marketing plan that will help your business grow and thrive.

Explore in CASME the benefits of using agile methodologies in social media marketing, learn the strategies and best practices for implementing agile, and answer some frequently asked questions about social media marketing with agile.

Strategies for Implementing
Agile in Social Media Marketing

  1. Develop a Social Media Strategy Before you can implement agile methodologies into your social media marketing, you need to develop a comprehensive social media strategy. This strategy should include your business objectives, target audience, key messaging, and content strategy.

  2. Create a Social Media Calendar Once you have developed your social media strategy, create a social media calendar to help you plan and execute your campaigns. This calendar should include all of your social media posts, as well as any relevant metrics, such as engagement and reach.

  3. Break Down Campaigns into Smaller Tasks One of the key principles of agile methodologies is breaking down larger projects into smaller, more manageable tasks. Apply this principle to your social media campaigns by breaking them down into smaller tasks, such as creating social media posts or developing a content strategy.

  4. Prioritize Tasks Agile methodologies prioritize tasks based on their level of importance and urgency. Apply this principle to your social media campaigns by prioritizing tasks based on their impact on your business objectives.

  5. Conduct Regular Reviews Agile methodologies rely on regular reviews and retrospectives to identify areas for improvement. Apply this principle to your social media campaigns by conducting regular reviews to assess the effectiveness of your campaigns and identify opportunities for improvement.

Benefits of Social Media Marketing with Agile

  1. Faster Time-to-Market Agile methodologies allow for quicker delivery of social media campaigns. The iterative approach to planning and execution means that campaigns can be launched faster, allowing businesses to respond quickly to changing market conditions and trends.

  2. Increased Flexibility Agile methodologies allow for greater flexibility in social media campaigns. By breaking down campaigns into smaller, more manageable tasks, businesses can pivot and adjust their marketing strategies as needed, ensuring that they are always aligned with their business objectives.

  3. Improved Collaboration Agile methodologies promote collaboration between team members. By encouraging open communication and transparency, team members can work together more effectively to achieve their goals. This can result in better decision-making, improved efficiency, and a more cohesive team.

  4. Better Results Agile methodologies allow for continuous improvement of social media campaigns. By regularly reviewing and adjusting campaigns, businesses can optimize their strategies to achieve better results. This can lead to increased engagement, improved brand awareness, and ultimately, more revenue.

Why Our Course
Stands Out

At our digital marketing school, we are committed to providing the best possible education and support to our students. Here are just a few reasons why our Diploma in Digital Marketing stands out:

  • Expert Instructors: Our team of experienced instructors are all digital marketing experts with real-world experience in the industry.

  • Learn the best practice on how to use AI in your social media marketing.

  • Personalised Support: We offer personalised support and feedback to all our students, helping you to stay on track and achieve your goals.

  • Flexible Learning: Our online learning modules are designed to be flexible and convenient, allowing you to study at your own pace and on your own schedule.

  • Career Opportunities: With the skills and knowledge gained from our agile Digital Marketing certifications, you will be well-equipped to pursue a career in digital marketing or start your own business.

What I will get

  • 12-Month 24/7 access to your learning portal that gives you 130+ topics and insights from digital experts via video, written, and interactive learning.

  • Intake is open now to study for 11 weeks at your own pace through the learning management system and 1-to-1 mentoring.

    You have the flexibility to book your mentor through your learning portal suited to your schedule.

  • Your weekly one-to-one mentoring sessions with a certified business mentor will give you the skills to take your digital marketing knowledge further.

    With over 10 years of experience in corporate communications and training, we will help turn that unproven concept into something great!

  • Course content is validated by Google, Facebook, Twitter, LinkedIn and Microsoft.

    IDNZ Course material is globally validated to a higher standard than that of the local NZQA. You learn what industry professionals put into practice in order to get results, rather than following outdated theoretical methods seen elsewhere on educational courses - giving you an edge when it comes time for your exam!

    Completing this course also means sitting down through an online proctoring exam which will allow YOU THE POTENTIAL OF passing and earning YOUR very own Agile Digital Marketing Expert (CADME) title.

    Upon passing the exam (200 multiple choice questions in 2.5 hours), you will be awarded digital certification that can be displayed on your LinkedIn to further your chances of getting a job from recruiters.

  • Don't let money worries hold back what's important! Flexi-payment options are available to allow you the opportunity to better yourself and pay off your balance in full with no interest charges on course fee.

    IDNZ is registered with the Management Capability Development Fund. You may be eligible for it. Funding from the RBP is not guaranteed for any customer. Click here to find out if you're eligible.

Using your workplace as a case study

11 agile sprints in 11 weeks

What I will learn

This agile digital marketing module introduces a focused method geared toward managing projects in which people fall into one of two buckets: sense and respond marketing or a scrum-like mentality. You will get to learn agile digital marketing isn't so much about working faster on a variety of projects. Rather, it focuses on applying proven workflows to prioritise tasks and carry out your marketing team's goals more efficiently.

The Social Research module will introduce you to the key social media concepts and equip you with the research tools and techniques needed to discover everything you need to know about your audience, competitors, cultural and industry trends.

The Content Creation module equips you with the knowledge and skills to resource a content management function, to target your audience, select your platform and make use of social listening and competitor analysis.

You’ll be introduced to the concept of content seeding and how to use content effectively over multiple social platforms. You will acquire an understanding of how to promote content and the importance of paid promotion for relevant, highly sharable content.

The Facebook module provides you with a comprehensive understanding of how Facebook works as a platform for community building, content marketing and brand promotion.

This module equips you with the knowledge of how Twitter operates and the value it represents for businesses as a marketing and promotion platform.

The LinkedIn module gives you a comprehensive understanding of the benefits of using LinkedIn for marketing purposes. You will learn LinkedIn-specific features which will help you to facilitate campaign objectives.

Going beyond basic features and vanity metrics, you will learn how to navigate app-based platforms; Instagram and Snapchat, and discover the features that can be leveraged to deliver real measurable results in unique, creative and interactive ways.

The YouTube and Social Video module will introduce you to the concept of social video marketing. Focussing on YouTube, you will learn how to leverage the creative life cycle for audience development and advertising in order to build sustainable communities for lead generation.

The Social Customer Service module looks at using social media as a customer service channel, peer-to-peer communities and how what is happening online is critically important to business.

Through the Strategy & Planning module you will learn how planning, researching, setting objectives, preparation, execution and learning are the key components of a successful social media strategy and ROI.

  • 1:1 Mentoring

    Access weekly meetings with your digital mentor to discuss your learning with open-ended discussions to help you further understand.

  • Evening Classes

    With the option of evening classes, upskilling without affecting your day job is now possible.

  • Learn, Apply & Earn

    You learn to incorporate an agile mindset - the new way of working and project management.

  • Industry-led Content

    Learn the course that’s enhanced with industry best practices and work-connected learning methodologies.

  • 24/7 learning Portal

    Learning material is delivered to you via our learning portal 24/7.

  • Proctoring Exam

    The certification exam is administered through a proctoring exam which is online. You choose the time and space to sit your final exam.

Benefits of Agile

““No matter the size of your marketing department, Agile Digital Marketing enables you to be more efficient, better address your customers’ wants, and be more aligned with the organisation’s goals””
— IDNZ
 

  1. You get more done - The Agile Digital Marketing approach results in up to 60% more work done.

  2. You get the right things done - As a squad or an individual, you are developing ideas, scoring them, and then executing. It’s a team effort toward a team goal and agreed-upon priorities.

  3. You adapt to change quickly - Digital marketers have been dealing with change since the invention of marketing, but agile means your ability to adapt to change is much quicker and more thoughtful.

  4. You improve communications - Agile calls for teams to be aligned in their approach, and transparent in sharing what they’re working on. This leads to improved communication – and not just for the marketing team, but across departments including sales and senior management.

  5. Develop a Culture of Continuous Improvement Agile methodologies rely on a culture of continuous improvement. Encourage your team to always be looking for ways to improve your social media campaigns and be open to feedback and suggestions.

  6. Embrace Change

“86% of our learners got promoted and elevated their career.”

— IDNZ

What our learners say

  • Sarah Eddy

    EXECUTIVE ASSISTANT TO MD
    ”Completing the IDNZ certification has assisted me to grow hugely within our business, expanding into a space where we had limited capability and knowledge. Now our organisation is benefitting from me having fresh, up-to-date IP which I can put into practice daily.”

  • Harrison Mudgway

    NEW ZEALAND MTB NATIONAL
    ”With the ongoing support and weekly cloud meetings, I was able to complete this course with ease while working full time. The modules are easy to understand, helped a lot with my time management and ensure I didn’t miss important principles.”

  • Ying Watson

    STAKEHOLDER MANAGER
    ”After 3 months of studying the digital marketing course every night (after putting the children to bed), I am so excited that I passed the exam and become a Certified Digital Marketing Expert. Thank you, Sai Constantine and Seann Lautner, for your generosity in mentoring.”

  • Rohan Satghare

    RETAIL SALES & OPERATION
    ”While looking for options, I was looking for something where I can study online with mentor support at the same time working full time. I was also looking for quality course material which will help me with my future job. IDNZ was offering both so I decided to go with IDNZ.”

  • Irene Fortoul

    UX/UI DESIGNER / GRAPHIC DESIGNER
    ”It was an amazing journey, right from the start until the end. The course challenged me to think to a more human-centered design, by learning the agile way with a real project. Thank you so much to my mentor Seann Lautner, who was incredibly patient.”

Start anytime, anywhere

 

FAQs

This is a full online learning programme that delivered through 30 hours of learning. Students do have 6 months or less to complete the course, depending on student's pace. Most students completed the course and get certified in 11 weeks.
IDNZ provides optional face to face online meeting with mentor (1 hour session x 1 module x 11 weeks). Feel free to book online.

All applicants must be educated to at least ‘A’ Level standard (or equivalent) and, be fluent in oral and written English language. Additionally, all applicants must fulfill at least one of the following criteria:

  • Have professional work experience in any field
  • Hold a Bachelor’s or Master’s degree
  • Hold a Diploma with at least 2 years working experience.

Anyone with suitable work experience can apply for the certification programme. A background in a related discipline is not required; the aim of the certification is to enable you to learn everything you need to know at a foundation level, so you can kick start your digital career.
You could be a business owner, a traditional or digital marketing professional, a recent graduate, or simply looking to change your career. The only prerequisite is that you have an interest in digital marketing and want to progress your career.

No, this is not a programming course, and you will not have to learn any coding. This certification focuses on the commercial aspect of online marketing.

IDNZ is the certification body for the digital marketing education. The content is also validated by Google, Facebook, Twitter, LinkedIn and Microsoft.

The certification is assessed through a computer-based exam, which is 3-hours long and composed of a number of interactive question types including Multiple Choice, True or False, and Hotspots. We administer the exam through online proctoring. Your examination fee NZD $365 is included in the course fee. Subsequent re-sits due to failed attempts will incur a same fee.

Student can enrol anytime to gain access to the online learning portal and start studying.

Yes, we have flexi-payment options that are interest free of upto 12 months, made feasible with our partner Splitit.

This Agile
Digital Marketing
Certification is for

 

  • Many that are in traditional marketing careers wish to update their skillset

  • Marketers working in management and senior management

  • Those who have just graduated and want to hit the ground running and up their skills in digital marketing immediately

  • Entrepreneurs and small businesses owners

  • Anyone hoping to implement an up to date digital strategy for their company

Need more info?

Still not sure?

I am ready

 
 

Study Now
Pay Later

Utilise your credit card or debit card. Zero-interest, Zero-fee application. Flexi-payment gives you the freedom to split your course fees of up to 12 months. Get certified now.