Specialist Diploma in Social Media Marketing
A worldwide recognised specialist diploma leading to the Certified Social Media Specialist (CSMS) credential
Master the skills to advance your social media ambitions with our Specialist Diploma in Social Media Marketing. Boost brand awareness with content that makes your users want to share, tweet and pin your path to social media success. With the effective analysis of campaign results, you’ll be on track to exceed sales targets and advance your career with the latest social media marketing techniques.
This course is registered with Management Capability Development Fund. Small businesses may qualify for the 50% funding from the NZTE.
Certify your skills
The Specialist Diploma is suitable for people who are responsible for the planning, execution and management of social media campaigns.
Social media specialist, enthusiasts, executives or anyone who would like to enhance their digital marketing knowledge base in this area would excel on this course.
Comprised of digital leaders such as Google and Facebook, our Industry Advisory Council informs and validates our learning content to ensure it is cutting-edge, relevant and technically accurate.
The members of the Industry Advisory Council who validated the course include:
Boost your employability
Upon successful completion of the exam, students will be awarded:
A Specialist Diploma and
The internationally recognised Certified Social Media Marketing Professional credential.
Jumpstart your career
95% of the certified professionals are currently employed. Better yet, 81% were promoted after earning their certification.
Engaging and interactive online learning system
Our latest learning management system comes with over 180-hours of content that includes:
helpful handbooks and practical exercises
clear student progress indicators
unlimited replays of course material
fully mobile responsive site designed for learning on the go
Enrol anytime and apply learning straight away
The programme is enhanced with industry work-connected learning. You can learn a concept one day and start applying it in the workplace the next.
The Diploma is delivered through 30 hours of online learning, and supported with an optional face to face online video conferencing (1 hour session x 1 module x 10 weeks) with IDMNZ digital specialists.
12-month free digital library membership just for you
Get connected to your digital library that gives you:
Practical advice and insights from experts to boost your career: interviews, performance reviews and key stakeholder meetings.
High-quality templates to boost your employability
A career zone to support professional development
Access to the latest industry news and updates
Just-In-Time (J-I-T) learning activities through webinars and online programs
Frequently asked questions
WHAT IS THE DURATION OF THIS COURSE?
6 months or less, depending on student's pace. This is a full online learning programme that delivered through 30 hours of learning. Most students completed the course and get certified in 10 weeks.
IDMNZ provides optional face to face online video conferencing with mentor (1 hour session x 1 module x 10 weeks). You are welcomed to join in.
All applicants must be educated to at least ‘A’ Level standard (or equivalent) and be fluent in oral and written English language. Additionally, all applicants must fulfill at least one of the following criteria:
- Have professional work experience in any field.
- Hold a Bachelor’s or Master’s degree.
- Hold a Diploma with at least 2 years working experience.
WHO SHOULD TAKE THIS COURSE?
The Specialist Diploma in Social Media Marketing is suitable for people who are responsible for the planning, execution and management of social media campaigns. Social media specialist, enthusiasts, executives or anyone who would like to enhance their digital marketing knowledge base in this area would excel on this course.
You may be a business owner looking to take your online marketing to the next level or you may be someone looking for a change of career. The only prerequisite is that you have in an interest in a social media marketing career.
This specialist diploma is suitable for any level of skills or experience and is designed to prepare you to engage specifically with social media marketing within an overall digital marketing domain.
I DON'T HAVE A SOCIAL MEDIA MARKETING BACKGROUND. IS THIS COURSE TECHNICAL?
Anyone can apply for the Specialist Diploma in Social Media Marketing. A background in a related discipline is not required – the aim of the Social Media Marketing Specialist Diploma is to allow you to learn everything you need to know about social media marketing; and to kick-start a new and exciting career.
The programme teaches you everything you need to know to become a social media marketing expert. Each of our ten modules are taught by expert industry professionals, who will take you through the core social media specialisms and teach you the principles of effective social communication.
WHERE WILL MY QUALIFICATION BE RECOGNISED?
The Digital Marketing Institute (DMI) is the global certification standard for Digital Marketing education. The DMI have certified more professionals to a single, industry validated, digital marketing standard than anyone else in the world. The qualifications are world class. With IDMNZ, this allows you to take your Digital Marketing Institute qualification with you, no matter where your exciting career may take you.
WHAT DO I GET UPON ENROLMENT?
- Access to your online student portal so you can start studying
- Content expert lecturers
- Excellent face-to-face video conferencing or classroom learning (depending on student number) with our digital specialists
- Up-to-date digital trends, information and lecture notes
HOW IS THE PROGRAMME ASSESSED?
The Specialist Diploma in Social Media Marketing is assessed through a computer-based exam, which is 3-hours long and composed of a number of interactive question types including Multiple Choice, True or False, and Hotspots. We administer the exam through Pearson VUE and its global network of test centers, so you can locate your nearest center and enjoy a consistent, regulated exam experience.
Your examination fee NZD $365 is included in the course fee. Subsequent re-sits due to failed attempts will incur a same fee.
WHEN IS THE NEXT INTAKE?
Student can enrol anytime to gain access to the online learning portal and start studying. Student will be informed later with the video conferencing schedule or classroom learning.