Specialist Diploma in Digital Strategy and Planning


Digital marketing new zealand

A worldwide recognised specialist diploma leading to the Certified Digital Strategy & Planning Specialist (CDSPS) credential

Be a Certified Digital Strategy and Planning Specialist through this worldwide recognised digital strategy diploma with the essential skills to manage a digital marketing strategy for your organisation.

This course introduces you to digital communications, social customer service and helps you to develop a measured and well-considered strategy and coherent plan for your organisation, that will stand up to the rigor and scrutiny of board-level decision making.

IDMNZ Digital Marketing

Get 50% of Course Fee Funded

IDMNZ is registered with the Management Capability Development Fund under NZTE, available through the Regional Business Partner Network (RBP). Small businesses may qualify for the fund vouchers to help pay half for IDMNZ course.

Certify your skills

The Specialist Diploma in Digital Strategy and Planning is ideal for individuals who are responsible to develop, implement and manage advanced digital strategies that stand up to the scrutiny of boardroom level decision making.

Your understanding of the theory and practical application of digital strategy will allow you to implement a powerful marketing mix that sustains customer engagement and increases sales. 



Globally recognised

Comprised of digital leaders such as Google and Facebook, our Industry Advisory Council informs and validates our learning content to ensure it is cutting-edge, relevant and technically accurate.

The members of the Industry Advisory Council who validated the course include:

Validated by the Industry Advisory Council members above.

Boost your employability

Upon successful completion of the exam, students will be awarded:

  • A Specialist Diploma and

  • The internationally recognised Certified Digital Strategy and Planning Professional credential.



Jumpstart your career

95% of the certified professionals are currently employed. Better yet, 81% were promoted after earning their certification.

Engaging and interactive online learning system

Our latest learning management system comes with over 180-hours of content that includes:

  • video-based lectures

  • step-by-step presentations

  • helpful handbooks and practical exercises

  • clear student progress indicators

  • unlimited replays of course material

  • fully mobile responsive site designed for learning on the go



Enrol anytime and apply learning straight away

The programme is enhanced with industry work-connected learning. You can learn a concept one day and start applying it in the workplace the next.

The Diploma is delivered through 30 hours of online learning, and supported with an optional face to face online video conferencing (1 hour session x 1 module x 10 weeks) with IDMNZ digital specialists.

12-month free digital library membership just for you

Get connected to your digital library that gives you:

  • Practical advice and insights from experts to boost your career: interviews, performance reviews and key stakeholder meetings.

  • High-quality templates to boost your employability

  • A career zone to support professional development

  • Access to the latest industry news and updates 

  • Just-In-Time (J-I-T) learning activities through webinars and online programs


Frequently asked questions


6 months or less, depending on student's pace. This is a full online learning programme that delivered through 30 hours of learning. Most students completed the course and get certified in 10 weeks.

IDMNZ provides optional face to face online video conferencing with mentor (1 hour session x 1 module x 10 weeks). You are welcomed to join in.


All applicants must be educated to at least ‘A’ Level standard (or equivalent) and be fluent in oral and written English language. Additionally, all applicants must fulfill at least one of the following criteria:

  • Have professional work experience in any field.
  • Hold a Bachelor’s or Master’s degree.
  • Hold a Diploma with at least 2 years working experience.


The Specialist Diploma in Digital Strategy and Planning is aimed at anyone involved with planning a digital strategy for their organisation, or who is likely to be involved in this area in the future and would like a comprehensive understanding of the field. This diploma is suitable for any level of skills or experience and is designed to prepare you to engage specifically with strategy and planning within an overall digital marketing domain.


Anyone can apply for the Specialist Diploma in Strategy and Planning. A background in a related discipline is not required – the aim of the Professional Diploma is to allow you to learn everything you need to know about strategy and planning within a broader digital marketing spectrum; and to kick start a new and exciting career.

You may be a business owner looking to take your online marketing to the next level or you may be someone looking for a change of career. The only prerequisite is that you have in an interest in a digital marketing career.


  • Access to your online student portal so you can start studying
  • Content expert lecturers
  • Excellent face-to-face video conferencing or classroom learning (depending on student number) with our digital specialists
  • Up-to-date digital trends, information and lecture notes


The Specialist Diploma in Strategy and Planning is assessed through a computer-based exam, which is 3-hours long and composed of a number of interactive question types including Multiple Choice, True or False, and Hotspots. We administer the exam through Pearson VUE and its global network of test centers, so you can locate your nearest center and enjoy a consistent, regulated exam experience.

Your examination fee NZD $365 is included in the course fee. Subsequent re-sits due to failed attempts will incur a same fee.


Student can enrol anytime to gain access to the online learning portal and start studying. Student will be informed later with the video conferencing schedule or classroom learning.