Specialist Diploma in Search Marketing
Be a Certified Search Marketing Professional through this worldwide recognised search marketing diploma with insight into the elements of search campaign planning, creation and measurement, along with an accredited certification to validate your new expertise.
The course is suitable for participants with any level of skill or experience and will prepare them to engage specifically with search marketing within the overall digital marketing domain.
Certify your skills
The Specialist Diploma in Search Marketing is ideal for individuals who are responsible for the planning, execution or measurement of search marketing campaigns – search marketing specialists (PPC), search advertising (AdWords) and optimisation (SEO) professionals, or anyone who would like to pursue a career or enhance their marketing knowledge in this area.
Comprised of digital leaders such as Google and Facebook, our Industry Advisory Council informs and validates our learning content to ensure it is cutting-edge, relevant and technically accurate.
The members of the Industry Advisory Council who validated the course include:
Boost your employability
Upon successful completion of the exam, students will be awarded a Specialist Diploma and the internationally recognised Certified Search Marketing Professional credential.
Jumpstart your career
95% of the certified professionals are currently employed. Better yet, 81% were promoted after earning their certification.
Engaging and interactive online learning system
Our learning management system is different. It comes with over 180-hours of content that includes:
helpful handbooks and practical exercises
interactive in-course discussion
clear student progress indicators
unlimited replays of course material
flexible video playback control features - students resume learning exactly where they left off, including mid-video, on their mobile, tablet, laptop or any device
fully mobile responsive site designed for learning on the go
Enrol anytime and apply learning straight away
The programme is enhanced with industry work-connected learning. This means you can learn a concept one day and start applying it in the workplace the next.
The Diploma is delivered through 30 hours of online learning, and supported with an additional 18 hours (3 weekend class x 6 hours) of face to face learning and networking session with IDMNZ digital specialists.
WHAT IS THE DURATION OF THIS COURSE?
This is a full online learning programme that delivered through 30 hours of learning, depending on student's pace. IDMNZ provides optional face to face online video conferencing with mentor (1 hour session x 1 module x 10 weeks). You are welcomed to join in.
All applicants must be educated to at least ‘A’ Level standard (or equivalent) and be fluent in oral and written English language. Additionally, all applicants must fulfill at least one of the following criteria:
Have professional work experience in any field.
Hold a Bachelor’s or Master’s degree.
Hold a Diploma with at least 2 years working experience.
WHO SHOULD TAKE THIS COURSE?
The Specialist Diploma in Search Marketing is recommended for individuals who are responsible for the planning, execution or measurement of search marketing campaigns – search marketing specialists (PPC), search advertising (AdWords) and optimisation (SEO) professionals, or anyone who would like to pursue a career or enhance their marketing knowledge in this area. The course is suitable for participants with any level of skill or experience and will prepare them to engage specifically with search marketing within the overall digital marketing domain.
I DON'T HAVE A SEARCH MARKETING BACKGROUND. IS THIS COURSE TECHNICAL?
Anyone can apply for the Specialist Diploma in Search Marketing. A background in a related discipline is not required – the aim of the Specialist Diploma is to allow you to learn everything you need to know about search marketing; and to kick start a new and exciting career.
You may be a business owner looking to take your online marketing to the next level or you may be someone looking for a change of career. The only prerequisite is that you have an interest in a SEO/PPC marketing career.
WHERE WILL MY QUALIFICATION BE RECOGNISED?
The Digital Marketing Institute (DMI) is the global certification standard for Digital Marketing education. The DMI have certified more professionals to a single, industry validated, digital marketing standard than anyone else in the world. The qualifications are world class. With IDMNZ, this allows you to take your Digital Marketing Institute qualification with you, no matter where your exciting career may take you.
WHAT DO I GET UPON ENROLMENT?
• Access to your online student portal so you can start studying
• Content expert lecturers
• Excellent face-to-face video conferencing or classroom learning (depending on student number) with our digital specialists
• Up-to-date digital trends, information and lecture notes
HOW IS THE PROGRAMME ASSESSED?
The Specialist Diploma in Search Marketing is assessed through a computer-based exam, which is 3-hours long and composed of a number of interactive question types including Multiple Choice, True or False, and Hotspots. We administer the exam through Pearson VUE and its global network of test centers, so you can locate your nearest center and enjoy a consistent, regulated exam experience.
Your examination fee NZD $365 is included in the course fee. Subsequent re-sits due to failed attempts will incur a same fee.
WHEN IS THE NEXT INTAKE?
Student can enrol anytime to gain access to the online learning portal and start studying. Student will be informed later with the video conferencing schedule or classroom learning.