Specialist Diploma in Digital Strategy and Planning
Be a Certified Digital Strategy and Planning Professional through this worldwide recognised digital strategy diploma with the essential skills to manage a digital marketing strategy for your organisation.
This course introduces you to digital communications, social customer service and helps you to develop a measured and well-considered strategy and coherent plan for your organisation, that will stand up to the rigor and scrutiny of board-level decision making.
Certify your skills
The Specialist Diploma in Digital Strategy and Planning is ideal for individuals who are responsible to develop, implement and manage advanced digital strategies that stand up to the scrutiny of boardroom level decision making.
Your understanding of the theory and practical application of digital strategy will allow you to implement a powerful marketing mix that sustains customer engagement and increases sales.
Comprised of digital leaders such as Google and Facebook, our Industry Advisory Council informs and validates our learning content to ensure it is cutting-edge, relevant and technically accurate.
The members of the Industry Advisory Council who validated the course include:
Boost your employability
Upon successful completion of the exam, students will be awarded a Specialist Diploma and the internationally recognised Certified Digital Strategy and Planning Professional credential.
Jumpstart your career
95% of the certified professionals are currently employed. Better yet, 81% were promoted after earning their certification.
Engaging and interactive online learning system
Our learning management system is different. It comes with over 180-hours of content that includes:
- video-based lectures
- step-by-step presentations
- helpful handbooks and practical exercises
- interactive in-course discussion
- clear student progress indicators
- unlimited replays of course material
- flexible video playback control features - students resume learning exactly where they left off, including mid-video, on their mobile, tablet, laptop or any device
- fully mobile responsive site designed for learning on the go
Apply learning straight away
The programme is enhanced with industry work-connected learning. This means you can learn a concept one day and start applying it in the workplace the next.
The Diploma is delivered through 30 hours of online learning, and supported with an additional 18 hours (3 weekend class x 6 hours) of face to face learning and networking session with IDMNZ digital specialists.
WHAT IS THE DURATION OF THIS COURSE?
The Specialist Diploma in Digital Strategy and Planning is delivered through 30 hours of online learning. This programme also comes with an additional 18 hours (3 weekend class x 6 hours) of face to face lectures with IDMNZ digital specialists should you choose the blended learning option.
The same course fee applies for the 'online learning only' and blended learning (online + face to face lectures) options.
All applicants must be educated to at least ‘A’ Level standard (or equivalent) and be fluent in oral and written English language. Additionally, all applicants must fulfill at least one of the following criteria:
- Have professional work experience in any field.
- Hold a Bachelor’s or Master’s degree.
- Hold a Diploma with at least 2 years working experience.
WHO SHOULD TAKE THIS COURSE?
The Specialist Diploma in Digital Strategy and Planning is aimed at anyone involved with planning a digital strategy for their organisation, or who is likely to be involved in this area in the future and would like a comprehensive understanding of the field. This diploma is suitable for any level of skills or experience and is designed to prepare you to engage specifically with strategy and planning within an overall digital marketing domain.
I DON'T HAVE A DIGITAL MARKETING BACKGROUND. IS THIS COURSE TECHNICAL?
Anyone can apply for the Specialist Diploma in Strategy and Planning. A background in a related discipline is not required – the aim of the Professional Diploma is to allow you to learn everything you need to know about strategy and planning within a broader digital marketing spectrum; and to kick start a new and exciting career.
You may be a business owner looking to take your online marketing to the next level or you may be someone looking for a change of career. The only prerequisite is that you have in an interest in a digital marketing career.
WHERE WILL MY QUALIFICATION BE RECOGNISED?
The Digital Marketing Institute (DMI) is the global certification standard for Digital Marketing education. The DMI have certified more professionals to a single, industry validated, digital marketing standard than anyone else in the world. The qualifications are world class. With IDMNZ, this allows you to take your Digital Marketing Institute qualification with you, no matter where your exciting career may take you.
WHAT DO I GET UPON ENROLMENT?
• Access to your online student portal so you can start studying
• Content expert lecturers
• Excellent face-to-face classroom learning with our digital specialists (for blended learning)
• Up-to-date digital trends, information and lecture notes
HOW IS THE PROGRAMME ASSESSED?
The Specialist Diploma in Strategy and Planning is assessed through a computer-based exam, which is 3-hours long and composed of a number of interactive question types including Multiple Choice, True or False, and Hotspots. We administer the exam through Pearson VUE and its global network of test centers, so you can locate your nearest center and enjoy a consistent, regulated exam experience.
Your examination fee is NZD $365 payable directly to IDMNZ to book your examination. Subsequent re-sits due to failed attempts will incur a same fee.
WHEN IS THE NEXT INTAKE?
Student can enrol anytime to gain access to the online learning portal and start studying. Student can then join our scheduled face-to-face classroom learning and networking session in Auckland, Wellington or Christchurch by reserving your spot with IDMNZ.