Postgraduate Diploma in Digital Marketing

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Be a Certified Digital Marketing Leader through this worldwide recognised digital marketing postgraduate diploma with the essential skills to increase ROI, drive and deliver digital marketing strategies and campaigns beyond boardroom level.

The Postgraduate Diploma is perfect for both digital or traditional marketers looking to validate their skills with a globally recognised certification. This practitioner-led programme is delivered by high-caliber digital marketing experts equipped with the most up-to-date tools, trends, and practical insights within the industry.


Certify your skills

Dive into a wide range of digital specialisms, from communications and consumer processes, social media marketing to search marketing, the Postgraduate Diploma in Digital Marketing will strengthen your existing digital knowledge and differentiate you from your professional competition.

 
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Globally recognised


Comprised of digital leaders such as Google and Facebook, our Industry Advisory Council informs and validates our learning content to ensure it is cutting-edge, relevant and technically accurate.

The members of the Industry Advisory Council who validated the course include:

Validated by the Industry Advisory Council members above.

Boost your employability

Upon successful completion of the exam, students will be awarded a Postgraduate Diploma and the internationally recognised Certified Digital Marketing Leader credential.

 
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Jumpstart your career

95% of the certified professionals are currently employed. Better yet, 81% were promoted after earning their certification.


Apply learning straight away

The programme is enhanced with industry work-connected learning. This means you can learn a concept one day and start applying it in the workplace the next.

Real-world skills mean immediate benefits.

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HOW DO I APPLY FOR THE POSTGRADUATE DIPLOMA?

To apply for this postgraduate certification, all applicants must complete the application form along with a copy of their degree transcript. The transcript is a document from your university which outlines your academic history, course studied, grades achieved and date of graduation. This can be requested from your university, if you do not have a copy. All applications and supporting documentation are reviewed by our Admissions Board, prior to places being offered on the postgraduate diploma programme. 

Please note: Your place is only confirmed once your application has been approved.

WHAT ARE THE POSTGRADUATE DIPLOMA ADMISSION REQUIREMENTS?

There are a number of admission requirements for the certification:

  • You must hold a recognised third level honours degree (minimum second class honours) in either business/commerce/marketing or
  • significant and relevant work experience (minimum 2 years)

All applicants must demonstrate an interest in and an aptitude for digital marketing and may be subject to interview. If English is not your first language, you must have a minimum IELTS level 6.0 or equivalent.

WHY SHOULD I TAKE THIS POSTGRADUATE DIPLOMA COURSE?

The Postgraduate Diploma is aimed at anyone looking to:

  • Change the career or kick-start a career in digital marketing
  • Gain specialist knowledge, allowing you to progress to a Masters in Digital Marketing
  • Improve your digital marketing career prospects and increase your earning potential
  • gives you the opportunity to impress prospective employers with a recognised and respected award
  • Over 80% of the postgraduate diploma in digital marketing students have realised their potential in a variety of digital roles, from Head of Marketing, Head of E-Commerce, to Digital Marketing Manager to Marketing Research Manager and more
     

DO I NEED TO HAVE A DIGITAL MARKETING BACKGROUND FOR THIS COURSE?

Not necessarily. The Postgraduate Diploma in Digital Marketing focuses on the commercial aspect of online marketing. Students of this postgraduate qualification come from a wide range of sectors, including:

  • Traditional Marketing Professionals looking to add online to their marketing mix and get the most out of their Digital Marketing channels
  • Graduates of other disciplines seeking to re-train or up-skill in an industry that is continually crying out for certified candidates
  • Sales Professionals who want to learn how to successfully utilise Digital Marketing for lead generation
  • Sole Traders and Small Business Owners who want to find out how online marketing channels can work for their business and how to implement a successful digital marketing strategy
  • CEOs of large companies who wish to gain the knowledge to make informed strategic decisions and lead the digital transformation in their organisation


WHERE WILL MY QUALIFICATION BE RECOGNISED?

The Digital Marketing Institute (DMI) is the global certification standard for Digital Marketing education. The DMI have certified more professionals to a single, industry validated, digital marketing standard than anyone else in the world. The qualifications are world class. With IDMNZ, this allows you to take your Digital Marketing Institute qualification with you, no matter where your exciting career may take you.

HOW IS THE POSTGRADUATE DIPLOMA ASSESSED?

The postgraduate diploma requires the completion of two 5,000 word Digital Marketing assignments - a Digital Marketing Research paper and a Digital Marketing Strategy. Please note: As part of your Digital Marketing Research paper you will be required to undertake real world research (in the form of surveys, focus groups and/or interviews for example).

These assignments are designed to offer students the opportunity to produce meaningful and grounded Digital Marketing projects focused on their own digital career or business aspirations.

WHEN IS THE NEXT INTAKE? WHAT DO I GET UPON ENROLMENT?

Student can enrol anytime to gain access to the online learning portal and start studying directly under DMI support.

Student will obtain postgraduate course materials, support from an industry expert tutor as well as additional resources in the form of Sandbox accounts, Webinars, Online Tutorials, Podcasts, E-Books and much more.