Professional Diploma in Digital Marketing
A worldwide recognised digital marketing diploma leading to the Certified Digital Marketing Professional credential - that gives you an in-depth understanding of how to effectively strategise and implement powerful digital marketing campaigns.
Certify your skills
Earn your Professional Diploma in Digital Marketing that provides you with fundamental knowledge and skills for key digital specialisations. These include mobile and social media marketing, email marketing, 'pay per click' and 'search optimisation'.
Comprised of digital leaders such as Google and Facebook, the Industry Advisory Council informs and validates all learning content to ensure it is cutting-edge, relevant and technically accurate.
The members of the Industry Advisory Council who validated the course include:
Boost your employability
Upon successful completion of the exam, students will be awarded a Professional Diploma and the internationally recognised Certified Digital Marketing Professional credential.
Jumpstart your career
95% of the certified professionals are currently employed. Better yet, 81% were promoted after earning their certification.
Engaging and interactive online learning system
Our learning management system is different. It comes with over 180-hours of content that includes:
- video-based lectures
- step-by-step presentations
- helpful handbooks and practical exercises
- interactive in-course discussion
- clear student progress indicators
- unlimited replays of course material
- flexible video playback control features - students resume learning exactly where they left off, including mid-video, on their mobile, tablet, laptop or any device
- fully mobile responsive site designed for learning on the go
Apply learning straight away
The programme is enhanced with industry work-connected learning. This means you can learn a concept one day and start applying it in the workplace the next.
The Diploma is delivered through 30 hours of online learning, and supported with an additional 18 hours (3 weekend class x 6 hours) of face to face learning and networking session with IDMNZ digital specialists.
WHAT IS THE DURATION OF THIS COURSE?
The Professional Diploma in Digital Marketing is delivered through 30 hours of online learning. This programme also comes with an additional 18 hours (3 weekend class x 6 hours) of face to face lectures with IDMNZ digital specialists should you choose the blended learning option.
The same course fee applies for the 'online learning only' and blended learning (online + face to face lectures) options.
All applicants must be educated to at least ‘A’ Level standard (or equivalent) and, be fluent in oral and written English language. Additionally, all applicants must fulfill at least one of the following criteria:
- Have professional work experience in any field.
- Hold a Bachelor’s or Master’s degree.
- Hold a Diploma with at least 2 years working experience.
WHO SHOULD TAKE THIS COURSE?
Anyone with suitable work experience can apply for the Professional Diploma. A background in a related discipline is not required; the aim of the Professional Diploma is to enable you to learn everything you need to know at a foundation level, so you can kick start your digital career. You could be a business owner, a traditional or digital marketing professional, a recent graduate, or simply looking to change your career. The only prerequisite is that you have an interest in digital marketing and want to progress your career.
I AM NOT VERY IT SAVVY. IS THIS COURSE TECHNICAL?
No, in the sense that it is not a programming course, and you will not have to learn any coding. The Professional Diploma in Digital Marketing focuses on the commercial aspect of online marketing.
WHO ACCREDITS THE PROFESSIONAL DIPLOMA IN DIGITAL MARKETING?
The Digital Marketing Institute (DMI) is the global certification standard for Digital Marketing education. The DMI have certified more professionals to a single, industry validated, digital marketing standard than anyone else in the world.
WHAT DO I GET UPON ENROLMENT?
• Access to your online student portal so you can start studying
• Content expert lecturers
• Excellent face-to-face classroom learning with our digital specialists (for blended learning)
• Up-to-date digital trends, information and lecture notes
HOW IS THE PROGRAMME ASSESSED?
The Professional Diploma in Digital Marketing is assessed through a computer-based exam, which is 3-hours long and composed of a number of interactive question types including Multiple Choice, True or False, and Hotspots. We administer the exam through Pearson VUE and its global network of test centers, so you can locate your nearest center and enjoy a consistent, regulated exam experience.
Your examination fee is NZD $365 payable directly to IDMNZ to book your examination. Subsequent re-sits due to failed attempts will incur a same fee.
WHEN IS THE NEXT INTAKE?
Student can enrol anytime to gain access to the online learning portal and start studying. Student can then join our scheduled face-to-face classroom learning and networking session in Auckland, Wellington or Christchurch by reserving your spot with IDMNZ.